(Download) "Integrated Marketing Communications in Risk and Crisis Contexts" by Robert S. Littlefield, Deanna D. Sellnow & Timothy L. Sellnow " eBook PDF Kindle ePub Free
eBook details
- Title: Integrated Marketing Communications in Risk and Crisis Contexts
- Author : Robert S. Littlefield, Deanna D. Sellnow & Timothy L. Sellnow
- Release Date : January 09, 2021
- Genre: Language Arts & Disciplines,Books,Professional & Technical,Education,
- Pages : * pages
- Size : 7314 KB
Description
Integrated Marketing Communications in Risk and Crisis Contexts introduces risk and crisis within the context of IMC, the culture centered approach to communicating with multiple publics, and applies the IDEA Model for effective message construction. Case studies illustrate cultural approaches, along with an ethical framework for communication.
 "Integrated Marketing Communications in Risk and Crisis Contexts" by Robert S. Littlefield, Deanna D. Sellnow & Timothy L. Sellnow " eBook PDF Kindle ePub Free){kind=link}